As a national limousine operator servicing major Australian cities, one of the biggest decisions I face is where to allocate our advertising budget.
Like many business owners in the executive transport industry, I’ve tested the waters with Google Ads. The logic is simple — put your brand where people are searching. But what we discovered was eye-opening.
When Google Ads Miss the Mark
We recently ran a targeted Google AdWords campaign aimed at capturing customers searching for airport transfers in cities like Sydney, Melbourne, Brisbane, and Perth.
The result?
❌ A high number of irrelevant clicks from people simply looking for taxis
❌ Very low conversion rates for premium limousine bookings
❌ Costly ad spend with little ROI in our core chauffeur service category
Despite refining the targeting, keywords like “airport limo” and “chauffeur Sydney” still brought in the wrong audience. Most were after low-cost transport, not premium executive transfers.
The Power of Word of Mouth (And Why It Converts)
On the flip side, we’ve seen exceptional results from something far more organic — word of mouth.
Here’s what’s incredible: When a client is referred to Cars on Demand, they often download our app, register, and book their first airport transfer in under 90 seconds. It’s fast, seamless, and most importantly — trust-driven.
Our referral-friendly technology makes it easier than ever for clients to recommend us, especially those using our limo services regularly in cities like Adelaide, Canberra, Gold Coast, and beyond.
🎥 What Happens in the Back Seat? Real Conversations That Drive Bookings
This short video captures the authentic conversations that happen in the back of our vehicles — clients talking, recommending, and helping others discover a better way to travel:
👉 Watch Now — YouTube Video: “The Back Seat Referral”
You’ll see first-hand how word of mouth is not only alive and well — but thriving in our industry when supported by smart tech and a frictionless user experience.
The Local Limo Company Built for Modern Airport Transfers
With Cars on Demand, clients across Australia enjoy:
✈️ On-time, luxury airport transfers in Sydney, Melbourne, Brisbane, Perth & more
📲 A user-friendly booking app that makes referrals a breeze
🚘 A premium alternative to taxis — without the guesswork or hassle
💼 A trusted partner for corporate and executive travellers
Final Thoughts: Where Should You Put Your Marketing Dollars?
For us, the answer is clear. While Google Ads has its place, word of mouth — powered by smart systems and exceptional service — delivers real ROI. Especially in an industry where trust, professionalism, and reliability matter most.
If you’re a regular flyer, business owner, or PA managing executive travel, download our app, book a transfer, and see the difference a truly premium airport limo service makes.
🛫 Ready to book your next airport transfer?
🔘 Download Our App
🔘 Book a Chauffeur in Your City
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