About Cars on Demand
Our Founders


Ritta Khoury is Co-founder and Chief Executive Officer of Cars on Demand and oversees all aspects of the business. She holds a Bachelor of Science from the University of New South Wales in Sydney, Australia.

She previously has 15 years experience in the Financial Services Industry and the majority of that time was spent working with global companies creating customised Expense Management Solutions for Fortune 500 companies across Asia Pacific.

During this time she held several positions both in Australia and abroad, in a number of key areas including Consulting Services, Business Process Reengineering, Strategic Business Development and Global Client Relations. As a result, she has a deep understanding of managing controllable corporate expenditure and leveraging purchasing power.

Ritta has been in the transport industry for 10 years during which time she has been instrumental in developing the business strategy for Cars on Demand and directing the company focus towards an End-to-End solution for large corporations. She is the creator and architect of the website framework and infrastructure. In addition, her primary responsibilities include branding & marketing, business strategy, supplier partnerships, sales, client relationships, research & development and all legal & finance affairs. Ritta is passionate about corporate governance and responsible, sustainable business practices.

Her key strengths include people skills, communication skills, customised expense management solutions, business process optimisation, business policy development & implementation, change management, risk management and crisis management. Ritta’s interests include architecture & interior design, travelling, performing arts, music, reading and entertaining.

Ritta also plays an active role in the broader industry and is currently the Director of Government Relations & Strategy for the NSW Hire Car Association.

Ritta’s personal interests include architecture & interior design, travelling, performing arts, music, reading and entertaining.


Simon Kalipciyan is Co-founder and Chief Operating Officer for Cars on Demand, which began with his longstanding vision of a differentiated ground transport service to corporations utilising state of art technology.

He studied Computer Sciences at the University of New South Wales in Sydney, Australia, and has owned and operated several independent businesses in both retail & hospitality.

He has 18 years professional driving experience and an additional 10 years  operations management experience which has given him an in-depth understanding of every aspect of the transport industry. During that time he has established and grown a highly loyal corporate executive customer base. He is fluent in four languages – English, French, Armenian and Arabic.

Simon is responsible for all aspects of operations which includes overseeing all dispatching and allocation of bookings and tracking every booking through to a highly satisfied customer experience. He is passionate about providing affordable luxury car services to large corporations.

His key strengths are people skills, emerging technology, visualising a changed industry landscape and transport operations management.

Simon is also actively involved in the broader industry.  He is the Founder and Director of the NSW Hire Car Association and works tirelessly to represent the interests of the industry to government in order to ensure a sustainable future for all operators.

Simon’s personal interests include motorbike racing, cycling, walking, travelling and fine dining.